Pitch Spotify playlists like a professional
Editorial and independent playlists drive discovery. Pitch both, correctly.
Editorial pitching
Pitch through Spotify for Artists at least two weeks before release. Pick the most accurate genres, describe the song honestly, name similar artists.
One pitch per release. Make it count with a compelling story, not hype words.
Independent playlists
Find playlists that fit your exact sound and size. A 5k follower playlist that matches beats a 500k one that does not.
Pitch personally, mention a specific song of theirs you like, and never pay for placement. Payola kills accounts.
After the add
Thank curators publicly, share the playlist, and drive your fans to it. Curators remember who promotes back.
Next step: build a list of 20 target playlists in your niche this week.
Build curator relationships
Follow curators, share their playlists, engage genuinely for weeks before you pitch. Relationships open doors that cold emails cannot.
Keep a spreadsheet of every curator contact, what you sent, and when. Professional follow up wins.
Your Monday action plan
Build your target playlist spreadsheet: 20 independent playlists in your exact niche with curator contacts.
Pitch your next release through Spotify for Artists the moment your distributor delivers it.
Sources and further reading
Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.
