1 min read

Your release day posting schedule, hour by hour

Drop day is a campaign, not a post. Here is the schedule that maximizes day one.

Artist Releases GuideArtist Releases

Morning: the drop

Midnight: song live, announcement post with streaming links. 9am: story with swipe link, email blast to your list.

Pin the announcement to your profile. It stays up for two weeks.

Afternoon: the push

Noon: vertical clip of the hook. 3pm: behind the scenes story. 6pm: go live for 15 minutes and play it.

Reply to every comment. The algorithm rewards launch day conversation heavily.

Evening: the proof

8pm: repost fan reactions and stories. 10pm: thank you post with streaming numbers, however small.

Next step: save this schedule and set phone reminders for each slot on your next drop day.

Prepare assets early

Create every graphic, clip, and caption a week before release. Launch day is for executing, not creating.

Schedule what you can, but stay present for real time engagement. Automation handles posts, only you handle people.

Your Monday action plan

Copy the hour by hour schedule into your calendar with alerts for each posting slot.

Prepare all assets, captions, and links the week before. Launch day executes, it does not create.

Spotify for Artists

Sources and further reading

  1. Spotify for Artists

Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.

Keep exploring.