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Build a press kit that gets you covered

Bloggers and playlisters need your story in 30 seconds. A good press kit hands it to them.

Artist Releases GuideArtist Releases

The essentials

One page bio, high res photos, streaming links, notable achievements, and contact info. That is the whole kit.

Host it on a simple page, not a PDF attachment. Links beat files for busy editors.

The story angle

Nobody covers another song drop. They cover stories: the comeback, the community impact, the unusual process, the local angle.

Write your angle in one sentence at the top. Make their headline obvious.

Send it right

Personalize every pitch with why their outlet specifically. Mass emails get mass deleted.

Next step: build your one page press kit this weekend before you need it.

Update it quarterly

A press kit with old achievements signals a stalled career. Refresh numbers, photos, and story angles every three months.

Keep a running document of wins as they happen. Updating is easy when you capture in real time.

Your Monday action plan

Build your one page press kit this weekend: bio, photos, links, achievements, contact.

Host it on a simple page and add the link to your email signature and social bios.

Canva

Sources and further reading

  1. Canva

Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.

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