1 min read

Pre saves that actually convert to streams

A pre save is a promise. Here is how to get fans to make it and keep it.

Artist Releases GuideArtist Releases

Make it frictionless

One link, two taps, done. Use a smart link that detects their platform. Every extra click halves your conversion.

Put the pre save in your bio, your stories, your email signature. Ubiquity beats cleverness.

Give a reason

Exclusive snippet access, early merch, a personal thank you video. People pre save for rewards, not for you.

Run a small giveaway for everyone who shows a pre save screenshot. Proof plus prize.

Follow through

Release day, remind them it is live. Many pre savers forget. A simple it is out post converts the promise into a stream.

Next step: set up your pre save link today, even if release is weeks away.

Measure the funnel

Track clicks to pre saves to streams. If clicks are high but saves are low, your landing page is the problem.

A 20 percent click to save rate is solid. Below 10 percent, simplify the page and clarify the offer.

Your Monday action plan

Set up your pre save link today through your distributor or a smart link service.

Create three social posts driving to it and schedule them across the next two weeks.

Spotify for Artists

Sources and further reading

  1. Spotify for Artists pre saves

Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.

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