User generated content: let customers market for you
The best marketing does not come from you. Build the machine that generates it.
Make it easy
Create a branded hashtag, put it on everything, and ask explicitly. Most customers will post if you just ask.
Offer a monthly feature or small reward for the best post. Incentives start the flywheel.
Showcase it everywhere
Repost UGC to your stories, feed, and website. Every repost encourages ten more posts.
Always credit the creator. Recognition is the currency of UGC.
Turn it into ads
Your best UGC outperforms studio creative in ads. Ask permission, then run it as whitelisted content.
Next step: create your branded hashtag today and put it on your next five posts.
Get permission right
Always ask before reposting customer content to your feed. Stories are casual, feed posts need consent.
Keep screenshots of permissions. Disputes are rare but documentation ends them fast.
Your Monday action plan
Create your branded hashtag and add it to your bio, your packaging, and your next five posts.
Launch a monthly UGC feature to incentivize the first wave of posts.
Sources and further reading
Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.
