Testimonials that actually convert new clients
Nice work means nothing. Specific results close deals. Collect testimonials that sell.
Ask the right way
Do not ask for a testimonial. Ask three questions: what was the problem, what did we do, what was the result. Their answers write it.
Ask when they are happiest, right after delivery or a win. Timing determines quality.
Format for impact
Lead with the specific result: 3x bookings in 60 days beats great to work with every time.
Video testimonials outperform text ten to one. Ask for a 30 second phone video.
Place them strategically
On your booking page, in your highlights, in your proposals. Testimonials near the buy button convert.
Next step: email your three happiest clients today with the three questions.
Update regularly
Fresh testimonials outperform old ones. Collect new ones quarterly minimum.
Retire testimonials for services you no longer offer. Relevance matters.
Your Monday action plan
Email your five happiest clients today with the three testimonial questions.
Add the best responses to your booking page and highlights this week.
Sources and further reading
Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.
