Release day checklist for your music video
The video is done. Now do not fumble the launch. Every box to check on drop day.
Morning of
Upload as unlisted first, check captions, cards, end screens, and the thumbnail on mobile. Premiere scheduling beats surprise drops for anticipation.
Notify your email list and text your core supporters. Day one velocity matters to the algorithm.
Launch sequence
Post the video, then the vertical cutdown, then behind the scenes, spaced two hours apart. Each post feeds the next.
Go live for 15 minutes talking about the video. Lives push notifications your posts never will.
Evening push
Reply to every comment in the first six hours. Engagement velocity in the launch window sets the trajectory.
Next step: copy this checklist into your notes and run it on your next release.
Debrief after
The day after release, write down what worked and what did not. Memory fades, notes compound.
Share learnings with your team. Every release should make the next one smoother.
Your Monday action plan
Copy the release day checklist into your project management tool with time blocked for each item.
Do a dry run on a small release before your big one. Practice makes launch day smooth.
Sources and further reading
Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.
