Reels hooks that stop the scroll in two seconds
The hook is 80 percent of the video. Master these five and your views change.
The five hook types
The bold claim, the question, the visual shock, the pattern interrupt, the direct callout. Rotate them so your feed never feels repetitive.
Speak the hook, show the hook in text, and deliver it visually. Triple redundancy wins.
Front load everything
Your best moment goes first, not last. Social video is the opposite of cinema: climax, then context.
Cut the intro. No hey guys, no logos, no buildup. Hook immediately.
Test relentlessly
Post the same core content with three different hooks. Let data tell you which opener your audience prefers.
Next step: rewrite the hooks on your last five reels using these five types.
Study your niche
Save every hook that stops you scrolling. Build a swipe file of proven openers.
Adapt structures, never copy words. Originality within proven frameworks wins.
Your Monday action plan
Write ten hooks for your next video using the five types. Pick the strongest three.
Film all three versions and post them across the week. Let data pick your winner.
Sources and further reading
Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.
