Build a promoter team that actually promotes
Most street teams do nothing. Structure yours so promotion is measurable and rewarded.
Pay for performance
Give each promoter a unique ticket link or code. Pay per sale, not per post. Measurable effort gets real effort.
Top promoters get VIP perks and bigger cuts. Create a ladder worth climbing.
Arm them properly
Give promoters flyers, captions, stories, and talking points. Make promoting effortless and they will do more of it.
Weekly leaderboard in the group chat. Competition drives the middle of the pack.
Cut the dead weight
Review sales weekly. Promoters with zero sales after two weeks are out. Protect the culture of the team.
Next step: set up tracked links for five promoters before your next event.
Train your team
Teach promoters the event story, not just the date. Believers sell better than mercenaries.
Share marketing assets in a group chat. Equipped promoters promote more.
Your Monday action plan
Set up tracked ticket links for each promoter on your team before your next event.
Create the group chat, share the assets, and post the first leaderboard update.
Sources and further reading
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