1 min read

Turn your highlights into a sales page

New visitors check highlights before posts. Make yours close the deal.

Brand Growth GuideBrand Growth

The essential highlights

Start Here, Results, Services, Reviews, About. Five highlights answer every buyer question.

Order them by buyer journey: who you are, what you do, proof it works, how to buy.

Design them right

Custom covers with your brand colors. Consistent, clean, professional. First impressions are visual.

Keep each highlight under 20 stories. Curate ruthlessly, archive the rest.

Update monthly

Stale highlights signal a stale business. Refresh proof and offers every month minimum.

Next step: audit your highlights today and delete anything older than 90 days.

Track highlight views

Check which highlights get viewed most. Double down on what visitors actually watch.

Remove highlights nobody opens. Clutter confuses buyers.

Your Monday action plan

Audit your current highlights and delete anything older than 90 days or off brand. Be ruthless about relevance.

Create the five essential highlights with custom covers: Start Here, Results, Services, Reviews, About. Order them by buyer journey.

Instagram Business

Sources and further reading

  1. Instagram business

Sources were checked for this article. Tool features, prices and availability can change. Product claims are attributed to their publishers.

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