1 min read

Capture emails from Instagram before the algorithm changes

Followers are rented. Emails are owned. Build the list while reach is free.

Brand Growth GuideBrand Growth

The lead magnet

Offer something worth an email: a free guide, preset pack, discount code, or exclusive content. Value trades for contact info.

Promote it in stories with the link sticker weekly. Consistency builds the list.

The landing page

One page, one offer, one form. No navigation, no distractions. Conversion focused and mobile fast.

Thank you page should deliver instantly and offer the next step. Strike while attention is hot.

Nurture the list

Welcome sequence of three emails: deliver, introduce, offer. Then weekly value emails with occasional promotions.

Next step: create one lead magnet this weekend and put the signup in your bio.

Clean your list

Remove inactive subscribers every six months. Deliverability beats list size.

Re engagement campaigns win back some inactives before you cut them.

Your Monday action plan

Create one lead magnet this weekend: a guide, checklist, or exclusive discount.

Set up the signup form, put the link in your bio, and promote it in stories twice weekly.

Mailchimp

Sources and further reading

  1. Mailchimp

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